The Stitch Journal

Welcome to our Journal – a space for sharing inspiration, ideas, and creative adventures. Here you’ll find a mix of our favourite artists, folk art traditions, embroidery projects, and plenty of behind-the-scenes glimpses into the colourful (and sometimes delightfully unexpected) world of Stitchdoodles.

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by Nicola Stanton

Ultimate Christmas Embroidery Guide: Festive Stitching Tips

Discover the art of festive stitching with our complete Christmas embroidery guide. From patterns to techniques, craft cherished holiday keepsakes today!

Shortlisted for 2025 Micro Business of the Year at Gloucestershire Business Awards

by Nicola Stanton

We’ve Been Shortlisted… Again!

We’re absolutely thrilled to announce that Stitchdoodles has been shortlisted for the SoGlos 'Micro Business of the Year' Award 2025 – another fantastic milestone for our tiny but mighty business!

by Nicola Stanton

Nurge Square Hoops – fabulous for Hand Embroidery

Discover the versatility and precision of Nurge Square Plastic Embroidery Hoops, designed to enhance your hand embroidery projects. With superior fabric tension, lightweight durability, and easy access to corners, these hoops are perfect for intricate designs. Available in various sizes and vibrant colours, they offer a stylish and practical solution for all embroidery enthusiasts.

by Nicola Stanton

The Essential Guide to Choosing the Perfect Embroidery Hoop for Flawless Hand Stitching

Selecting the right embroidery hoop is key to achieving smooth, even stitches and a polished final piece. From sturdy wooden hoops to versatile flexi hoops, each type offers unique benefits for different projects. This guide explores the various options available, tips for selecting the ideal size, and how to maintain proper fabric tension to enhance your embroidery experience. Whether you're a beginner or a seasoned stitcher, discover how the perfect hoop can transform your hand stitching.

by Nicola Stanton

Stitchdoodles Featured in Love Embroidery Magazine 2025

Discover the beauty of embroidery with Stitchdoodles, featured in the 2025 issue of Love Embroidery magazine! Highlighted is our Bugs in Bloom Hand Embroidery Kit, a delightful blend of nature-inspired designs and premium materials. Paired with the durable Nurge Embroidery Hoop, this kit promises a relaxing and rewarding crafting experience for all skill levels. Explore more at Stitchdoodles and join us in celebrating the joy of stitching.