Beautiful Hand Embroidery, Designed to Bring You Joy
Discover original embroidery kits and patterns, designed and stitched by hand by Nicola — never AI-generated.
Whether you're picking up a needle for the first time or looking for your next beautiful project, find everything you need to enjoy the simple pleasure of stitching.
★★★★★ Loved by thousands of stitchers
Award-Winning Designs • Designed by Hand • Worldwide Delivery
Beautiful Hand Embroidery, Designed to Bring You Joy
Discover original embroidery kits and patterns, designed and stitched by hand by Nicola — never AI-generated.
★★★★★ Loved by thousands of stitchers
Award-Winning Designs • Designed by Hand • Worldwide Delivery
Find Your Perfect Way to Stitch
Embroidery Kits
Our easiest and most convenient option. Your design comes ready to stitch, with the fabric, threads and needle included, so there’s no need to hunt down supplies or work out what you need. Simply enjoy stitching.
Pre-Printed Fabric
Perfect if you already have a collection of threads, needles and embroidery supplies. The design is already printed onto the fabric for you, saving you the time and hassle of transferring the pattern yourself.
PDF Patterns
Ideal for confident stitchers who already have fabric, threads and supplies at home. Download the pattern and choose your own materials, colours and fabric to create a version that’s completely your own.
Merry Little Stitches Advent — PDF, Fabric or Complete Kit
25 Stitches. One Festive Tree. Three Ways to Join In.
Current Stitch A Long
You can still join in the Jolly Christmas Stitch A Long
Which Option Is Right for Me?
| Embroidery Kit | Printed Fabric | PDF Pattern | |
|---|---|---|---|
| Ready to start stitchingNo tracing or transferring needed – simply start stitching | ✓ | ✓ | ✓ |
| Design printed on fabricThe design is professionally printed onto the fabric for you | ✓ | ✓ | × |
| Fabric includedQuality fabric selected to work beautifully with the design | ✓ | ✓ | × |
| Threads includedAll the DMC embroidery threads needed to complete the design | ✓ | × | × |
| Needle includedQuality embroidery needles, carefully chosen for the project | ✓ | × | × |
| Pattern and InstructionsFull-colour instructions to guide you through your project | ✓ | ✓ | ✓ |
| Instant DownloadDownload your PDF and get started straight away | × | × | ✓ |
| Embroidery Kits | Pre-Printed Fabric | PDF Download |
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Creative Embroidery for Every Skill Level
New to Hand Embroidery?
We'll help you every step of the way. Discover beginner-friendly projects designed to help you learn new stitches, build confidence and create something you'll be proud to display.
Authentic Hand-Drawn Embroidery Patterns – No AI, Just Real Artistry
At stitchdoodles, every pattern is hand-drawn by a real artist, Nicola — never AI-generated. Enjoy authentic, human-made designs that bring true creativity and character to your stitching.
Each creation is made with care, ensuring every detail reflects the warmth and originality of genuine craftsmanship. When you choose StitchDoodles, you’re supporting real artistry, not ai made designs.
Meet the Designer
Hello, I’m Nicola – founder and designer behind StitchDoodles.
What began as a personal creative outlet has grown into an award-winning collection of embroidery kits and patterns, enjoyed by stitchers around the world.
Every StitchDoodles design is created by me and stitched by hand before it’s shared with you – never AI-generated. Real stitches, carefully chosen colours and plenty of creativity go into every design. I’m stitching-obsessed, thread-loving, pug-loving and passionate about helping others discover the joy of embroidery. For me, stitching is the perfect way to slow down, switch off and enjoy a little creative time.
Thank you for supporting an independent designer and small creative business – and most of all, happy stitching!
Nicola x
Founder & Designer, StitchDoodles
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As seen on Hobby Maker TV
Did you catch our two featured kits?
The Stitch Journal
StitchDoodles recently appeared on BBC Radio 2's Jeremy Vine Show to discuss the growing problem of design theft and counterfeit products within the creative industry. We shared our experiences of having embroidery patterns, product photography, and branding copied by counterfeit sellers, and highlighted the importance of supporting independent designers by purchasing from official sources. Read more about the discussion and why protecting original creative work matters.
Discover the best hand embroidery kits for beginners, featuring beautifully designed, easy-to-follow projects from Stitchdoodles. From confidence-building sampler kits to charming floral and seasonal designs, find out why these thoughtfully curated kits are the perfect way to start your embroidery journey.
Stitchdoodles Excellence Awards