Learn more about Stitchdoodles...

Welcome to Stitchdoodles – where creativity is stitched into every design.

Founded by stitching enthusiast and designer Nicola in 2019, Stitchdoodles began with a simple wish: to find hand embroidery patterns that were exciting, vibrant, and a little different from the usual. Frustrated by what was on offer, Nicola set about combining her love of hand embroidery stitches, traditional sampler techniques, and even a touch of quilt design to create something uniquely her own.

What started as a personal creative outlet has blossomed into a colourful collection of patterns and kits designed to inspire and delight. From bold motifs to intricate samplers, each design is carefully crafted to help you fall in love with stitching – whether you're new to embroidery or a seasoned stitcher.

With a stitching-obsessed, thread-loving, pug-loving, and (some might say) slightly scatty creative at the helm, Stitchdoodles is proud to offer something a little unusual and a lot of fun. Nicola’s passion shines through in every detail, from the playful designs to the supportive tutorials and community spirit behind it all.

Nicola happily admits that hand embroidery has quite literally been a blessing in her life. No matter how busy you are with work, family, or everyday chaos – there's always a moment to find joy in a bit of ‘happy stitching’.

At Stitchdoodles, we’re here to help you make that moment yours.

We offer:

• Original embroidery patterns that are fresh, fun, and thoughtfully designed
• Beautiful kits with all the essentials, so you can start stitching with ease
• Helpful tutorials and stitch guides, perfect for all skill levels
• A heartfelt approach to sustainable, mindful creativity

Thank you for being here – we can’t wait to see what you create.

Warmest wishes,
Nicola & the Stitchdoodles Team