Beautiful Embroidery Designs, Kits, and Printables

StitchDoodles is proud to be named “Online Marketplace Maker of the Year.”
At StitchDoodles, we make hand embroidery fun, inspiring, and accessible for everyone. Our shop is full of beautiful embroidery designs — from timeless florals to modern motifs – perfect for beginners and advanced stitchers alike.

Embroidery kits – complete with fabric, threads, needles, and instructions
Printed embroidery fabric – pre-printed designs ready for you to stitch straight away
Embroidery printable PDFs – instant downloads so you can start stitching anytime

💛 Creativity. Relaxation. Joy. That’s the StitchDoodles way.
Nicola & the Award-Winning StitchDoodles Team

Beautiful Hand Embroidery Designs, Kits, and Printables

Stitchdoodles is proud to have been named 'Online Marketplace Maker of the Year’

At StitchDoodles, we make embroidery fun, inspiring, and accessible for every stitcher. Our shop provides a wide variety of hand embroidery kits, patterns and beginner embroidery designs. These include classic floral patterns as well as modern decorative motifs. Whether you are new to crafting or an experienced artisan searching for fresh inspiration, our embroidery patterns allow you to create something special with each stitch. Explore our embroidery kit collection, which includes everything necessary for your project: high-quality fabric, premium threads, pre-printed patterns, needles, and detailed instructions.

Our carefully curated embroidery kits make stitching simple and fun, with results you’ll be proud to display or gift. Looking for DIY embroidery patterns you can print at home? Explore our embroidery printables collection—download designs instantly and start stitching anytime. If you’re just getting started, our beginner embroidery kits and patterns are the perfect way to learn. With a variety of printable embroidery patterns, you’ll always have fresh ideas and creative projects at your fingertips.

Explore Embroidery Designs for Hand Embroidery

At StitchDoodles, we believe embroidery is more than just craft its' creativity, relaxation and joy stitched into fabric. Explore our collections today and discover the perfect projects to match your style.

Warmest wishes: Nicola & the Award Winning Stitchdoodles Team
'Online Marketplace Maker Of The Year', at Stitchdoodles we are all about creativity

 

New Christmas Arrivals

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christmas Sal pdf template Christmas hand embroidery pattern

Festive Doodles Hand Embroidery PDF Template We are having an impromptu SAL for Christmas 2025! Nicola will be Stitching this fabulous design starting November 1st and would love for you to join in.  We didn't have time to get our normal Christmas SAL up and running this year so have come up with another way to share some Christmas stitching joy!  The Festive Doodles design is completely adaptable for all levels of stitchers which makes it the perfect choice for this impromptu SAL! There are no tutorials to follow or colour guides - simply stitch the design however you like and share your progress along the way. We will be posting regular updates on the blog as well as in the FB group so if you do need some help or a bit of inspiration - we have you covered. IMPORTANT INFORMATION: This is not a completed pattern - it is a template for you to stitch with your own ideas and threads. We can guide you along the way with the updates on the blog. This is not a standard SAL - it is a shared stitching experience using your own stitch ideas and threads. IF YOU WOULD PREFER A PRINTED FABRIC PANEL - PLEASE GO TO THAT SHOP LISTING. The finished design is approx. 8 inches Square. You can find out more about this fun project on the blog here. What you will get: PDF template of the 'Festive Doodles' design in actual size ready to print out and then transfer to the fabric yourself. Access to the Stitchdoodles FB page with lots of support and inspiration as you stitch a long with everyone else. The Template is a PDF which once purchased will be available for you to download instantly. You will need a PDF reader to be able to view the attached file. You can download a free reader for your computer here.

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christmas sal fabric pattern Christmas hand embroidery pattern

Festive Doodles Hand Embroidery Printed Fabric Join us for an impromptu Stitch A Long (SAL) this Christmas 2025! We are excited to announce our special Festive Doodles Hand Embroidery SAL, designed for everyone to enjoy the spirit of Christmas. This unique project is suitable for all stitching levels, from beginners to experienced embroiderers. Our festive design allows you to bring your own creativity to the fabric, whether you follow classic holiday colors or explore new ideas. Instead of our usual SAL, we are bringing something more flexible. This year, there simply wasn't enough time to organize our standard Christmas SAL. However, we did not want to miss the opportunity to share the magic of Christmas stitching. The Festive Doodles Hand Embroidery Printed Fabric panel is the solution. It lets everyone participate no matter their skill level or available time. Nicola will be stitching this fabulous design starting November 1st and she would love for you to join in. Follow along as she shares regular progress and tips. Connect with us and other stitchers through our community. Share your creative journey and see how others choose their threads and stitches for this cheerful project. What makes the Festive Doodles design so special is its adaptability. It is crafted to give each stitcher the freedom to experiment, play, and get inspired by the holiday motifs. There are Christmas trees, festive snowflakes, stars, baubles, and many other seasonal elements carefully printed onto the high-quality cotton panel. There are no set tutorials or color guides. You have complete creative freedom to stitch this panel however you wish. Select your favorite shades, try new embroidery stitches, and mix styles—the possibilities are endless. Do not worry if you ever need some guidance or ideas. Our blog will offer regular updates, and our dedicated Facebook group is always open for support and inspiration. IMPORTANT INFORMATION This is not a completed embroidery kit. The panel arrives pre-printed with the design, ready for you to stitch using your own threads and creativity. This Stitch A Long (SAL) is different from our normal ones. There is no step-by-step pattern to follow, and no preset thread palette. Instead, it is a collaborative, shared stitching experience where you make the choices. The finished design area is approximately 8 inches square. The panel itself is larger to allow for framing and finishing as you wish. If you want additional help, guidance and inspiration will be posted regularly on our blog and in our Stitchdoodles Facebook group. This project is the perfect way to make creative holiday memories. Whether you're relaxing at home or stitching with friends, you will enjoy expressing yourself with needle and thread. The design is detailed yet open enough for your personal touch. Turn your finished piece into a festive wall hanging, a cushion cover, or a unique gift this Christmas. Embroidering together with our online community adds even more joy. Show off your progress, ask questions, and celebrate every completed stitch. With no deadlines or rules, you can pick up your project whenever you have time. The encouragement and camaraderie from fellow stitchers make the experience even more rewarding. What you will get: A 15 inch square 100% cotton fabric panel pre-printed with the exclusive 'Festive Doodles' design. This durable and soft cotton allows for smooth stitching and holds shape beautifully as you complete your design. A 15 inch square of calico fabric stabiliser. Use this backing to provide extra structure and support for your embroidery, making it easier to achieve neat stitches and a polished finish. Access to the Stitchdoodles Facebook page. Here, you'll find an enthusiastic and supportive community that shares tips, photos, advice, and encouragement as you stitch along with everyone else. Start your holiday season with creativity by joining this special SAL. The Festive Doodles Hand Embroidery Printed Fabric panel is a joyful way to make Christmas memories you can cherish for years to come. Stitch at your own pace, try your favorite techniques, and explore festive designs in a supportive environment. Ready to participate in this wonderful shared experience? Order your Festive Doodles panel now, gather your embroidery threads, and mark your calendar for November 1st. Follow along with Nicola, connect with fellow crafters, and let’s fill this Christmas with handmade magic. For more details, regular updates, and inspiration, be sure to visit our blog or join our active Facebook group. We look forward to seeing your creative journey unfold!

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Hand embroidery advent calendar with Christmas-themed designs and text 'A Very Merry Bauble'. Hand embroidery advent calendar kit with Christmas-themed design and text on a red background.

A Very Merry Bauble  Embroidery Kit  A Very Merry Bauble is the wonderful Advent Calendar design for 2025. This fabulous Advent SAL STARTS December 1st 2025 at the Stitchdoodles SAL Studio. Delight in stitching a beautiful bauble this Christmas. Stitch one festive element each day of advent and count your way to Christmas with fabric, thread and wonderful stitches!  This kit comes with all the Highest Quality materials you will need to complete the pictured design. The design is printed for you on to a 100% beautiful Ivory Cotton fabric ready for you to get stitching straight away when we start on the 1st. If you want to purchase the PDF Template or the Printed Fabric only, those options are available in those sections of the shop. The finished design is approx. 8 inches round. What Makes This Special: Complete advent experience - 24 unique bauble designs to stitch, one for each day leading up to Christmas Pre-printed design - No pattern transfer needed, simply follow the printed lines for perfect results every time Quality fabric - Premium fabric panel  Perfect for all skill levels - Clear guidelines make this ideal for beginners and experienced stitchers alike Festive decoration - Create a stunning handmade advent calendar that becomes a treasured family heirloom IMPORTANT INFORMATION: This design is a Stitch A Long - All of the tutorials for completing this pattern will be available for FREE here...  Stitchdoodles SAL Studio - all the information you need to access these are given with the kit. What you will get: A 12 inch square 100% cotton fabric panel pre printed with the 'A Very Merry Bauble' design. 12 inch square Soft Calico Stabiliser fabric. 10 colours of DMC Floss pre-wound - enough to complete the whole design.  Hand Embroidery Needle size 7 & 9 (Premium quality John James) Full access to all the information required to get started as well as the daily PDF tutorials when the Advent SAL starts. Access to the Stitchdoodles FB page with lots of support and inspiration as you stitch a long with everyone else. Plus we are giving away One FREE Needleminder with each kit purchased. You will receive one of 2 designs - either the Santa or the Sleigh (see photo in listing). Only ONE per kit, while stocks last. Do you need a hoop for stitching? This design can be stitched in a Nurge Plastic Square Hoop SIZE NO.3. Optional Extra: You can choose to add on a Nurge Hoop for stitching the design if required. This Stitch A Long is all provided online - each stitch guide will be provided in a downloadable PDF for you to either print out or follow along online.

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Colorful floral design with a white border on a patterned background Close-up of colorful embroidered floral pattern on fabric

Embroidery made easy for experienced stitchers Easy-to-follow printed pattern with clear step-by-step instructions Pre Printed fabric pattern and Calico stabiliser included to get you started right away Engaging design to inspire creativity and refine your technique Join a community of 35,000+ makers discovering embroidery with Stitchdoodles Skill level: Intermediate   Yuletide  Embroidery Christmas Stitching Kit  Yuletide combines an elegant folk design with simple elements to create the most wonderful Christmas Stitching decoration. This is a timeless piece of Christmas wall art you can treasure for many years to come. This kit comes with all the Highest Quality materials you will need to complete the pictured design. The design is printed for you on to a 100% beautiful Ivory Cotton fabric ready for you to get stitching straight away. If you want to purchase the PDF pattern or the Printed Fabric only, those options are available in those sections of the shop. The finished design is approx. 7.5 x 7.5 inches. What you will get: A 12 inch square 100% cotton fabric panel pre printed with the 'Yuletide' design. 12 inch square Soft Calico Stabiliser fabric. 5 colours of DMC Floss pre-wound - enough to complete the whole design.  Hand Embroidery Needle size 7 & 9 (Premium quality John James) Printed Pattern with step by step instructions and full colour photos. Do you need a hoop for Christmas Stitching? This design can be stitched in a Nurge Plastic Square Hoop SIZE NO.3. Optional Extra: You can choose to add on a Nurge Hoop for stitching the design if required.

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Creative Embroidery for Every Skill Level

Authentic Hand-Drawn Embroidery Patterns – No AI, Just Real Artistry

At stitchdoodles, every pattern is hand-drawn by a real artist, Nicola — never AI-generated. Enjoy authentic, human-made designs that bring true creativity and character to your stitching.

Each creation is made with care, ensuring every detail reflects the warmth and originality of genuine craftsmanship. When you choose StitchDoodles, you’re supporting real artistry, not ai made designs.

Stitchdoodles Excellence Awards

 
 

Did you know?

At StitchDoodles, we create each pattern and kit entirely by ourselves - from the first design to the last stitch. We design, write, and hand-stitch every piece to ensure you get the best quality and attention to detail in every item.

As seen on Hobby Maker TV

Did you catch our two featured kits?

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Watch Now: As seen on HobbyMaker TV
Meadow Flowers Embroidery Kit for Beginners Meadow Flowers Embroidery Kit for Beginners

Meadow Flowers Embroidery Kit for Beginners

Embroidery made simple for beginners: Easy-to-follow printed pattern with clear step-by-step instructions All materials included to get you started right away Fun and approachable design, ideal for first-time stitchers Join a community of 35,000+ makers discovering embroidery with Stitchdoodles Skill level: Beginner    Meadow Flowers, Embroidery Kit for Beginners is a beautiful design with simple stitches and a gorgeous colourway. Meadow Flowers is suitable for beginners through to advanced and uses the following stitches... Chain, Straight, Fishbone, Split, French Knots, Fly and Satin Stitch. The Kit comes with all the Highest Quality materials you will need to complete the pictured design. (apart from embroidery scissors). Optional Extra: You can choose to add on a Nurge Hoop for stitching the design if required. The Design is approximately 8 x 4 inches when complete.  Embroidery Kit 8 colours of DMC Floss pre-wound - enough to complete the whole design. 12 inch square Premium Cotton with design pre printed on 12 inch square Soft Calico Stabiliser fabric Hand Embroidery Needle Size 7 & 9 (Premium quality John James) Printed Pattern with step by step instructions and full colour photos. Embroidery Kit + Nurge Plastic Square Hoop Everything included as per the Premium Kit plus a No.3 sized Nurge Plastic Square Hoop (see photo) You can find out all about these fabulous hoops in the listing here Make your choice from the drop down menu above.

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Embroidery hoop with a colorful tree design on a gradient background Colorful floral pattern with leaves and insects on a white background

Bugs in Bloom Hand Embroidery Kit

Embroidery for experienced stitchers Easy-to-follow printed pattern with clear step-by-step instructions Pre Printed fabric pattern and Calico stabiliser included to get you started right away Engaging design to inspire creativity and refine your technique Join a community of 35,000+ makers discovering embroidery with Stitchdoodles Skill level: Intermediate   Bugs in Bloom is a wonderful colourful design with gorgeous flowers and cute critters to make stitching this tree an absolute delight. This design is suitable for beginners through to advanced and uses the following stitches... Chain, Straight, Fishbone, French Knots, Back and Satin Stitch. The kit comes with all the Highest Quality materials you will need to complete the pictured design (apart from embroidery scissors). Optional Extra: You can choose to add on a Nurge Hoop for stitching the design if required. The Bugs in Bloom Hand Embroidery pattern is not intended as a stitch guide therefore instructions are not given for how to complete individual stitches in detail. There is lots of information on the Stitchdoodles blog for every aspect of hand embroidery if you are a beginner and want to learn the basics. The Design is approximately 7 inches when complete.  Embroidery Kit 14 colours of DMC Floss pre-wound on to cardboard bobbins - enough to complete the whole design. 12 inch square Premium Cotton with design pre printed on 12 inch square Soft Calico Stabiliser fabric Hand Embroidery Needle size 7 & 9 - (Premium quality John James) Printed Pattern with step by step instructions and full colour photos. Embroidery Kit + Nurge Hoop Everything included as per the Embroidery Kit plus a Nurge 8" Quality Beech Embroidery Hoop Make your choice from the drop down menu above.

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Why not try...

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Embroidery hoop with floral design on a white background Embroidery hoop with floral design on a marble surface next to an open book with botanical illustrations.

Woodland Blossoms Hand Embroidery Kit

Embroidery made easy for experienced stitchers Easy-to-follow printed pattern with clear step-by-step instructions Pre Printed fabric pattern and Calico stabiliser included to get you started right away Engaging design to inspire creativity and refine your technique Join a community of 35,000+ makers discovering embroidery with Stitchdoodles Skill level: Intermediate    Woodland Blossoms Embroidery Kit Inspired by the book 'Wayside and Woodland Blossoms' by Edward Step, this pattern incorporates 12 different flowers. Each flower is stitched using the original illustration as a guide, and all 12 come together to create a wonderful design for you to treasure. The kit comes with all the Highest Quality materials you will need to complete the pictured design (apart from embroidery scissors). The design is printed for you on to a 100% beautiful Ivory Cotton fabric ready for you to get stitching straight away. Optional Extra: You can choose to add on an 8inch wooden round Nurge Hoop for stitching the design if required. ★ ★ ★ ★ ★This design is also available as a PDF download only as well as a Fabric Panel - you can find these in those sections of the shop. Embroidery Kit... 18 colours of beautiful DMC embroidery thread in required quantities. A 15 inch square Fabric Panel Pre Printed with the ' Woodland Blossoms' hand embroidery Design. A 15 inch square of soft Calico stabiliser. Hand Embroidery Needles size 7 & 9 (Premium quality John James) Embroidery Pattern for the 'Woodland Blossoms' hand embroidery design with full colour photos and a step by step process. Embroidery Kit + Nurge Hoop... Everything included as per the Premium Hand Embroidery Kit plus an 8 inch Nurge Wooden Hoop Make your choice from the drop down menu.

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Embroidery hoop with a colorful fabric pattern featuring months of the year. Embroidery design with months and decorative elements on a white background

A Year of Doodles Pre Printed Fabric

Embroidery made simple for stitchers: Detailed digital PDF pattern with clear step-by-step instructions available instantly Pre Printed fabric pattern and Calico stabiliser included to get you started right away Engaging design to inspire creativity and refine your technique Join a community of 35,000+ makers discovering embroidery with Stitchdoodles Skill level: Intermediate    A Year of Doodles Pre Printed Fabric Pattern ready for stitching The ultimate mindfulness project for stitchers - just pick up and stitch whenever you want to relax and have a bit of time out from the everyday. Inspired by the Year of Stitches hand embroidery journals that lots of people enjoy creating. The design includes a variety of doodles that have been added to each month of the year including leaves, flowers, birds, squiggles, dots, and much more. Something for everyone! This is not a written pattern, it is designed for you to just pick up and stitch using whichever threads you have to hand, and any stitches you decide to use. If you live in the Southern Hemisphere there is a version for this - make your choice from the drop down menu. What you will get: This listing is for a Pre Printed Embroidery Fabric Panel - the design is printed for you on to a 100% beautiful Ivory Cotton fabric ready for you to get stitching straight away. This will be posted to you. A 15 inch square Fabric Panel Pre Printed with the 'A Year of Doodles Pre Printed Embroidery Fabric Pattern' hand embroidery Design. A 15 inch square of soft Calico stabiliser. The Completed Year of Doodles Pre Printed Embroidery Fabric Pattern Design is approx 8 inches round. You will need to use your own threads to make this wonderful fun doodle stitching delight. Please note: there is not a stitch guide included for all of the different elements - you decide on the stitches to use. You can complete with simple back stitch throughout or experiment as you go along.

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Embroidery hoop with a colorful floral and bird design on a white background Close-up of embroidered floral design with colorful flowers and leaves on a white background

A Year Inspired by William Morris Hand Embroidery Kit

Embroidery made simple for experienced stitchers: Detailed digital PDF pattern with clear step-by-step instructions available instantly All materials included to get you started right away Engaging design to inspire creativity and refine your technique Join a community of 35,000+ makers discovering embroidery with Stitchdoodles Skill level: Experienced   A Year Inspired by William Morris Embroidery Kit This fabulous pattern features 12 segments each containing a snippet of a beautiful design by William Morris for you to stitch. The finished design is approx. 8 inches round. The kit comes with all the Highest Quality materials you will need to complete the design (apart from embroidery scissors).Optional Extra: You can choose to add on a Nurge Hoop for stitching the design if required. What you will get: Embroidery Kit... 19 colours of beautiful DMC embroidery thread in required quantities. A 15 inch square Fabric Panel Pre Printed with the 'A Year inspired by William Morris' hand embroidery Design. A 15 inch square of soft Calico stabiliser. Hand Embroidery Needles size 7 and 9 (Premium quality John James) Printed Pattern with step by step instructions and full colour photos. Embroidery Kit + Nurge Hoop... Everything included as per the Premium Hand Embroidery Kit plus an 8 inch Nurge Wooden Hoop Make your choice from the drop down menu.

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Framed embroidered artwork with colorful birds and flowers on a white background Decorative pillow with colorful floral and bird pattern on a gray chair.

Birds, Bugs and Berries, Hand Embroidery Kit

Embroidery for experienced stitchers Easy-to-follow printed pattern with clear step-by-step instructions Pre Printed fabric pattern and Calico stabiliser included to get you started right away Engaging design to inspire creativity and refine your technique Join a community of 35,000+ makers discovering embroidery with Stitchdoodles Skill level: Intermediate   Birds, bugs and Berries Hand embroidery Kit The colorful flora and fauna provide the perfect place for all the lovely birds to escape into as they enjoy the plentiful supply of strawberries, blackberries and blueberries. This is a colorful hand embroidery sampler with an array of simple stitches making up all the different elements. See how many ladybirds, beetles and bees you can find as you stitch your way through the beautiful design. The kit comes with all the Highest Quality materials you will need to complete the pictured design (apart from embroidery scissors). The finished design is approximately 8 inches square. Optional Extra: You can choose to add on a Nurge Hoop for stitching the design if required. Embroidery Kit 21 colours of DMC Floss pre-wound on to cardboard bobbins - enough to complete the whole design. 15 inch square Premium Cotton with design pre printed on 15 inch square Soft Calico Stabiliser fabric Hand Embroidery Needle Size 7 & 9 (Premium quality John James) Printed Birds, Bugs and Berries, Hand Embroidery Kit Pattern with step by step instructions and full colour photos. Embroidery Kit + Nurge Square Hoop Everything included as per the Premium Kit plus a No.4 sized Nurge Plastic Square Hoop (see photo) You can find out all about these fabulous hoops here. Make your choice from the drop down menu above.

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The Stitch Journal

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Gude to hand embroidery kits

by Nicola Stanton

Unleash Your Creativity: The Ultimate Guide to Choosing the Perfect Hand Embroidery Kit

Unleash your creativity with the perfect hand embroidery kit. Whether you’re a beginner learning your first stitches or an advanced crafter ready for intricate embroidery designs, choosing the right kit makes all the difference. From printed embroidery fabric and simple starter projects to advanced kits with specialty threads and embellishments, this guide walks you through everything you need to know. Discover the key elements to look for, avoid common mistakes, and find inspiration for your next kit embroidery project. With the right tools and step-by-step support, hand embroidery becomes a joyful, stress-free craft you’ll love for years to come.

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