
What's New and Creative
Welcome to Stitchdoodles - modern hand embroidery
Europe, USA & Rest of the World
Real people, real feelings
News, updates & Free Patterns
Buy with confidence
Modern Hand Embroidery Kits & Patterns to Inspire Your Creativity
As seen in
and more
At stitchdoodles, we believe embroidery is more than just a hobby – it’s a way to relax, unwind, and express your inner artist one stitch at a time. Founded by passionate stitcher and designer Nicola, Stitchdoodles was born from a love of colour, texture, and the joy that hand embroidery brings to everyday life. At Stitchdoodles, we’re all about slowing down, embracing creativity, and making something wonderful with your hands. Whether you're stitching for yourself or creating something special as a gift, we’re delighted to be a part of your journey.
Warmest wishes,
Nicola & the Stitchdoodles Team
We’re Proud to Be Shortlisted for a National Award!
We’re thrilled to announce that Stitchdoodles has been shortlisted for the ‘Online Marketplace Maker of the Year’ at the Business UK Awards 2025 – a prestigious honour that celebrates excellence, creativity, and impact in the world of online retail.
This category recognises businesses that are making a real difference through their online presence, product quality, and customer engagement – and we’re incredibly proud to be named among the top finalists across the UK.
From our thoughtfully designed embroidery kits and patterns to the supportive community we’ve built online, this nomination reflects the passion and dedication we put into every stitch. Being recognised at a national level is a huge moment for us, and we couldn’t have done it without our amazing customers and fellow makers who continue to inspire and support us every day.
New Arrivals
New Arrivals
New Arrivals
New Arrivals
Celebrate nature's busiest guests with Pollinator Party, a vibrant hand-embroidered artwork featuring bees, butterflies, birds, and blooms in full harmony.
New Arrivals
New Arrivals
New Arrivals
Explore more
The Stitchdoodles Email Newsletter
Subscribe (FREE!) to the Stitchdoodles Club and receive all the latest updates and news PLUS get exclusive access to the array of Free Patterns in the resource library.
Did you catch our two featured kits?
Browse our FAQs or contact us and we'll get your questions answered as quickly as possible.
Love the pattern. Was very easy to download and I am now ready to start my new project. Thank you.
Everything you need to stitch this, all beautifully packed. I love the thread holders and shall re-use them after I've stitched the panel. Great instruction leaflet is included. I haven't started it yet but will do soon.
Can't wait to start this panel. I will enjoy stitching this one.
Pollinator party panel is beautiful so very very pleased with it and will be stitching it in my garden as I watch nature. Will definitely be back for more fabric panels. Thank you.
Very pleased with the panel and looking forward to starting it soon. I have several designs now and am very pleased with all of them.
This project is very enjoyable!
This is the first full kit I have purchased and I am very pleased with it. Beautifully packaged with great care, quality threads all set out lovely and delivered in good time. This project is for my holidays and it is so easy to take as everything has been taken care of. I will most certainly be a returning customer. Thank you so much.
I havent started this piece yet but love the design.
These hoops are by far the best, they keep your fabric taut I won’t buy any other make..
Absolutely love this. Fabric good, print amazing. I have purchased lots of embroidery prints on fabric and transfers but the ones I have bought from StitchDoodles are the best. Once I’ve finished the Polinator Party I will be buying another print from them.
Good kit
Pollinator Party is a beautiful embroidery pattern. It is filled with a variety of lovely little birds and butterflies and they are surrounded by beautiful flowers. The pattern is very detailed with how to stitch a section at a time. It includes all of the embroidery cotton needed as well as explaining all of the stitches used. Also included is the pattern of the full embroidery to be copied and this could also be used as a colouring-in if anybody wanted to change colours of the flowers and birds. It really is a beautiful pattern and I will definitely be waiting for more of these patterns in the future.
This is a useful hoop as it displays the embroidery simply and well. Only issue is that you need 3 hands to hoop up!
I like that this hoop is large enough for the larger stitch doodles pieces. It's easy to hoop up and keeps the fabric taut.
It’s great to have lots of wildflowers to use on multiple projects
Stitchdoodles offers high quality embroidery kits, patterns, and supplies with excellent customer service. Most customers found the designs beautiful, instructions clear, and materials of top-notch quality. Stitch-alongs were popular for their step-by-step gui... Stitchdoodles offers high quality embroidery kits, patterns, and supplies with excellent customer service. Most customers found the designs beautiful, instructions clear, and materials of top-notch quality. Stitch-alongs were popular for their step-by-step guidance and community experience. Some appreciated options like pre-printed fabric for convenience. Shipping was prompt. A few noted minor issues like fabric shrinking or lack of thread numbers, but overall the store received overwhelmingly positive reviews praising the products and experience.
Read moreThe Stitchdoodles Email Newsletter
Subscribe (FREE!) to the Stitchdoodles Club and receive all the latest updates and news PLUS get exclusive access to the array of Free Patterns in the resource library.